NetGalley for a Self-Published Debut Author


This is a summary of my NetGalley experience as a self-published debut author, which I believe may be of assistance to other self-publishing authors and may also be of interest to NetGalley readers.

Around the end of June 2016, I listed my ebook The Devil’s Prayer with NetGalley, to generate reviews. The entry level for a single title listing at the time was $399 (All prices are 2016 prices in USD). I chose the $599 package which in addition to the listing includes one marketing newsletter.


Over the next six months, I chose to try out the various marketing tools from the NetGalley shed.     I spent a further $1,540 on a variety of NetGalley promotions, including a Category Spotlight placement, a Featured Title placement and two promotional eBlasts. At just over $2,000, (including the listing fee of $599), it is a big spend on a single title. I have shared my experience here as it will give you some insights into what NetGalley can do for your book and may help you decide if NetGalley is for your book, and whether the individual promotional packages are worth the money spent.

What is NetGalley?

NetGalley is a web-based on-line book review portal, where publishers promote their titles to readers of influence. Publishers pay to list their books and reviewers interested in the titles can request a copy to review for free. NetGalley has some 350,000 members (mostly reviewers and the balance comprised of booksellers, librarians, media and educators), many of whom are avid readers of influence and bloggers. It is used predominantly by publishers to get titles reviewed before these are released. If you are self-publishing, the advantage of listing your book post commercial release is that you can accumulate book reviews on consumer websites like Amazon and Goodreads.

Why would you pay to list your book?

The world today has changed. According to the Bowker Report of 7 September 2016, over 725,000 books were self-published in 2015 in the US alone[1]. Combine this with the fact that we live today in a world that becomes more time-poor each day. Being a self-published debut author and expecting readers to pick up your book is like expecting to be selected for a highly sought-after job with no experience and no references.

What happens when you list?

When you list your book, it automatically appears on the front page of NetGalley as ‘Recently Added’. You can also list your book under two genres. Each genre page will have five books which are on the front page as ‘Recently Listed’. Your book is hence most visible when you first list it. It is on the front page of NetGalley and on the front page of the two genres that you list it on. As new books get listed, your book gets relegated further and further into the back shelves. In the first week and probably more precisely in the first two or three days, the book is most likely to be requested.

By the end of the first week of listing, 68 reviewers had downloaded my book. In the second week, it was down to nine downloads and by the third week it was down further to six requests. Hence, it is best to try and attract the most requests for reviews when you list your book as this is when your book has pole position.

Results: From the total of 83 downloads in the first three weeks, I received a total of 18 reviews.

How can I attract more reviewers when I list?

NetGalley functions like any other online bookshop.  The only difference is that the publisher pays to list the book and reviewers get access to books for free.

In any online bookshop, the first thing that attracts a potential reader to a new writer is the genre. Once inside this section of the online bookshop, the reader browses the book cover and the title. If this attracts the reader to the book, the back cover blurb needs to seal the deal.  NetGalley recognises just how important this book cover is and allows reviewers to vote on liking or disliking the book cover.

NetGalley also provides reviewers with a quick survey asking the reason for request. This survey is not filled out by every person that requests your book but nevertheless, it does provide some insights to the publisher and author as to what is working. The survey encourages readers to nominate their ‘Reason for request’ in four catescreen-shot-2017-02-03-at-11-42-00-amgories:

  1. Author
  2. Cover
  3. Description
  4. I keep hearing about this book!

As can be expected, as a new kid on the block, not backed by a publisher, I got about 6% who said it was because of the author and about 7% who said they had heard about the book.  The rest came down to the book cover and the back blurb.

When is the best time to list your book as a first time self-published author?

Just paying to list your book does not mean it will get picked for review. At the time I listed my book some 7,000 books were also available for review on NetGalley from various publishing houses, both blue chip and bespoke. This means that even if you list your book, it is competing with books from established authors and publishing houses.

Reviews attract readers and NetGalley is no different. I would suggest that the best time for a debut author/publisher to list a book on NetGalley is after it has been listed on a consumer website like Amazon or Goodreads and has received a few good reviews.

The honeymoon is over

I soon learnt that unless your book generates interest on some of the consumer forums like NetGalley Readers or NetGalley Addicts on Goodreads, after the first three weeks, you will need to invest in some marketing package to get your book noticed. After the first three weeks, the downloads on the book had almost stopped.

Category Spotlight

In an attempt to revive interest in my book, I paid $75 to get my book listed as the Category Spotlight book on the popular Mystery and Thrillers page for one week. The book was placed for a week on the front page of the Genre with a small promotional text box.

Results: The book got 22 requests for reviews during that week which generated 12 reviews.


NetGalley Newsletter and Featured Title promotion

The package I had paid for when I joined included not just the listing, but also for inclusion of the book in one NetGalley Newsletter of my choice. It should be noted that if you book the Newsletter at the time of listing, it is an additional $200 to the listing price, but if you book it separately it costs $550. I selected the Debut Author’s Newsletter at the end of August 2016.

During that same week, I also listed the book as a Featured Title on the front page of NetGalley for an additional $65.

Results: The Newsletter and the Featured Title promotion together raked in 105 requests for reviews which generated 25 reviews.

Months 3 and 4— No Promotions

I ran no promotions for seven weeks from 7 September to 29 October. This gave me an idea of how the book would perform in the absence of marketing programs.

Results: The book attracted another 19 requests for reviews over this seven week period and yielded five more reviews.

End of four months

By 29 October, approximately four months from the date I had listed the book, I had run a Category Spotlight promotion, a Featured Title promotion and also featured the book in one NetGalley Newsletter. The campaign had cost me:

  • $599 Listing plus Newsletter
  • $75 Category Spotlight
  • $65 Featured Title
  • Total: $739

Results: By the end of the fourth month, I had received and granted requests from 284 people to review the book. Not every reviewer who requests your book will write a review. I had received 81 completed reviews. So for every 7 requests, I received 2 reviews.

Can you approach reviewers to download your book through NetGalley?

No. There is no database of NetGalley reviewers you can write to via NetGalley. There are eBlasts which you can pay for, where NetGalley sends an email to targeted reviewers to consider reviewing your book.

Dedicated eBlasts in November

In early November, on the advice of Australian eBook Publisher who managed the editing and publishing of my book, I decided to try out NetGalley’s eBlast program. Here for a princely sum starting from $600, NetGalley sends out an email to targeted users. I chose the $700 eBlast to horror, thriller and historical fiction fans in the United States. As the buyer, you get to draft the dedicated eBlast, or Netgalley offers to design one for you at no additional cost.

The eBlast attached below was sent to more than 19,300 US members and approximately 6,480 opened the emails, of which approximately 470 reviewers downloaded the book. The key advantages I saw from this was that the book was being put in front of a lot of people and hopefully would generate a lot of reviews.


I decided to follow it up with a similar eBlast to all UK and Australian readers which cost me a similar amount, namely £500 (UK Pounds). This eBlast was sent to 31,000 reviewers and approximately 326 reviewers downloaded the book.

Results: The two eBlasts run in the month of November cost approximately $1,400 and a total of 796 reviewers downloaded the book. To date 121 reviews have been received and reviews from these eBlasts are still coming in.

NetGalley Reviews

The first thing you will notice is the quality of most NetGalley reviews. These are detailed reviews which highlight what the reviewer liked and did not like about your book. Most NetGalley reviewers take a lot of pride in their reviews and hence these reviews are extremely well written. I was fortunate to attract a lot of positive reviews earlier on and this probably encouraged a lot of other reviewers to pick up my book.

I have provided a positive Amazon review and a Goodreads review to give you a flavour of the quality of the reviews.

Some NetGalley reviewers have a large following and if you are lucky to attract one of these members, you will see discussions on their posts leading people to your book. Here is one such NetGalley review which appeared on Goodreads.

Negative Reviews

Reading reviews on your book is a bit like watching your child perform on the big stage. Reading good reviews is easy, yet you must know there will be some who just don’t like the play or the sets or the director or your child’s performance. It’s the balance of life; you cannot have people loving your book without others hating it.

NetGalley is considered a benchmark for getting honest reviews and that means good and bad reviews. Just as the positive reviews from NetGalley are amazing and detailed, the critical reviews can be scathing. I got a few NetGalley critical reviews, which had gems of constructive criticism balanced with positive feedback on what worked in the book. If there was one criticism I had, it is that whilst reviewers were very careful not to have spoilers in positive reviews, the one and two star reviews often ignored this etiquette.

screen-shot-2017-02-03-at-11-44-29-amPeople today are time-poor. We read to be entertained, educated and empowered. I would prefer it if someone steered clear of my book because it dealt with subject matter they would not enjoy and that’s what negative reviews can do very well. In some strange way, well-written negative reviews validate the positive reviews a book has received and make them credible. The best outcome a negative review can have is to spark a debate between reviewers. I was not so lucky.

At the time of writing, I had received feedback on NetGalley from 272 members, of which 236 submitted reviews, of which 214 rated the book.

Blog posts from NetGalley members

Some of the NetGalley members also write their own book review blogs. I started to realise that this was one of the best ways to get a book noticed as each blog has its followers. In addition to the reviews, my book had also been featured on many blog posts. NetGalley reviews are very good reads and I have listed some of the positive blog reviews:

From my NetGalley listing, I have received more than 50 blog reviews to date. Not all blog reviews are positive but NetGalley is all about honest reviews.

NetGalley member promotions

At the end of their submitted reviews, reviewers are surveyed on whether they are interested in connecting with the publisher or author for events such as author interviews or giveaways. Approximately 30% of reviewers indicated an interest in connecting with the author. To date, I have had Giveaways run by three NetGalley members.

The Geeky Bibliophile (US), Abby’s Shelves (India) and Tome Tender (US).

I had two author interviews run by Foxy Reads (US) and Life Has a Funny Way (UK).

One NetGalley reviewer ran a Christmas story on her popular blog—The Gal in the Blue Mask.

Social Shares

The Feedback Page also logs Social Shares which indicates the number of times a NetGalley member shares their review via social media, and how many of their followers clicked to read the review. That link directs their followers to a special landing page with the book cover, description, the text of the NetGalley member’s review, and links to purchase or pre-order the title. The Devil’s Prayer had received a total of 888 social shares to date. Attached is an example of a NetGalley review page.

Overall results to date

To date my horror-thriller/historical fiction book The Devil’s Prayer has been downloaded by approximately 1,300 NetGalley members. It has received feedback from 272 members including 237 reviews.

More than 90% of the 200 plus text reviews on Goodreads, 150 plus reviews on (USA) and 50 plus reviews on other Amazon marketplaces have all come from NetGalley. Over 50 blog posts have been written on the book by NetGalley readers and I have collaborated with six NetGalley members to date, to run promotions of the book on their websites. The book is currently in the top 25 Most Requested books on NetGalley and the Most Requested book in the two genres Horror and Historical Fiction under which it is listed.

Extension of NetGalley listing

A NetGalley listing lasts for six months. I decided in December to extend my listing for another six months for three reasons.

  1. This was the only place I felt my book was actually getting some attention.
  2. I was still receiving reviews and believed that having a listed book would encourage more reviews.
  3. Not all the reviews I had received had been re-posted on commercial sites and I did not wish to see these reviews archived as yet.

I opted for another $599 package which I negotiated with NetGalley staff to get another eBlast to all members in India, Canada, Spain, Germany and Italy. This went out to 18,700 members and another 100 potential reviewers downloaded the book.

I will update this post with the results from this extension as The Devil’s Prayer will be listed on NetGalley until June 2017.

Links to The Devil’s Prayer

Teaser video     Website     Facebook     Twitter

Amazon US     Amazon UK     Amazon India     Goodreads


42 thoughts on “NetGalley for a Self-Published Debut Author

  1. Thanks for this very detailed account. I am an author and also a Netgalley reader. It surprises me that you did not receive a higher percentage of reviews from your downloads. I feel totally obligated to review when I receive a free book from this service.
    Do you have an option to ask when you would like your review to be posted on blogs and social media?

    Liked by 1 person

    1. Thanks Wendy. To the best of my knowledge, the only way you can ask a reviewer/ blogger to post on social media is to write to them.


  2. Lovely overview! Very detailed. I’m with a hybrid publisher, and this provided lots of useful information towards leaning me further to set my book(S) up in Netgalley. The stats info I found quite useful!

    To prospectives, Netgalley makes sure reviewers seriously want to be there. You need to be in some sort of bookish industry (blogger, librarian, bookseller, professional reviewer, etc) to be allowed to join. Since that is the case, you get better quality reviews. I review through them, as well as professionally with San Francisco, Seattle, and Manhattan Book Reviews, and via independent request.

    *hangs head* I am one of those who doesn’t fill out the quicky survey, so I found this feedback useful too. I’ll do better in the future.

    Liked by 1 person

  3. Reblogged this on The Geeky Bibliophile and commented:
    Have you ever wondered about the Netgalley experience from the author’s point of view? Luke Gracias gives an in-depth look at how authors benefit from a Netgalley listing, breaks down the numbers on his novel’s request-to-review ratio, and much more.

    Liked by 1 person

  4. Great post – thank you for sharing your experience. I’m considering listing one of my titles with NetGalley and have been looking for information about whether it’s worth it and what to expect. This fit the bill perfectly. Congratulations on getting so many reviews and having an overall positive experience.

    Liked by 1 person

  5. This was exactly what I needed to know right now. Thanks for sharing. My pub date is June 15, 2017. I already have a few book blog reviewers lined up, so it makes sense to wait to post on NetGalley until after I have gathered a few positive reviews. Thanks again!


  6. Thanks for sharing. I can calculate how many reviews you received per dollar you spent, but I have a follow-up question for you: did the reviews have a direct impact on your sales?

    In other words, did you make back what you invested in NetGalley in book sales?

    Liked by 1 person

    1. Hi David, in my case it has not returned the money I invested to date. There have been some positive such as the paperback being distributed by Crossword, the largest bookstore chain in India since early September 2017 and the book being picked up for conversion to film but the sales have not been great.


      1. Thanks, again, for your candor. As an indie writer/publisher, I’m navigating the maze of book marketing, and I’m struck by several (seeming) truths:

        1) It’s all about getting eyes on your product, but neither paid promotions nor reviews guarantee quantity or quality of said eyes.

        2) It’s very easy to spend a lot of money and not get much/anything out of it.

        3) The same tactics that worked for one person won’t necessarily work for the next.

        4) If you do what everybody else is doing, you likely won’t rise about “the noise.”

        All of which leaves me in a just-try-something-and-see-what-happens situation, which is far from appealing!

        Liked by 1 person

      2. The best advice I got was from a 23 year old who made it on Instagram. You keep posting and then one day you wake up and a post has gone viral and you have some 25k new followers overnight”. You just have to keep pitching in the right spots… if you have a good product eventually it will get in front of the right people.

        Liked by 1 person

      3. Yes, thanks for sharing these details, very informative and much appreciated. My question/comment is similar to David’s above. In your mind, would you say that this exercise was worth the expense? And, if you did it over, would you cut back on certain of the value options, and expand more on others that NetGalley offers? Do you think you could have done without several of the options you selected and used? And have you done a cost analysis (and a thumbsuck) to determine if you had not used NetGalley at all, and did other forms of marketing, would your cost/revenue ratio be better, worse, or similar?


      4. Really tough to say Chris. I think the correlation between reviews and sales is a hard nut to crack. The best results I have had are with the book being distributed on book shelves in India and this would not have happened without the reviews. Namely, a large book company would not agree to place it on their shelves without it. I agree I tried everything wiht NetGalley but most publishers and established authors do not need to do that. From the 1,000 odd people who downloaded it from NetGalley, I have got about 200 reviewers who would pick up a sequel or another book i wrote and review it, if i placed it again on NetGalley. I doubt i would need to spend the same amount as many reviewers would automatically get an invite to review my book. Was it worth the expense? As a writer, the amount of effort put into writing a book is ridiculous. You have to throw everything to get readers to pick your book up. I have found instagram a good medium and nothing beats the old fashioned book shelf.


  7. Thank you so much for sharing your experience and this valuable information! Have you been able to make a correlation between the NetGalley promotion and an increase in sales? As in, do you think these promotions increased actual sales of the book?

    Liked by 1 person

    1. Hi Adrienne, To date, the investment in NetGalley has not paid back in sales. The book got exposure which has helped with getting it into a prestigious book chain in India.
      I am philosophical that you just have to keep getting reviews and hopefully one day one will get noticed.


  8. I really appreciate all the data.
    This is the best article about NetGalley, especially for authors.
    I’ve reviewed 60+ books on NetGalley.
    I’m shocked that only about 20-30% review the books they check out.
    I review 100%.

    I’m perplexed.
    You admit that the Netgalley investment didn’t pay for itself.
    And yet you double-downed on your bet by extending your stay for another 6 months.

    If you got a negative ROI, why did you throw more money at it?

    Was it simply your quixotic hope that “this time it will be different”?

    I’m an author.
    While I love being a NetGalley Reviewer, I’m unconvinced that it’s worth being a NetGalley Author.
    It seems that spending your marketing dollars elsewhere would be wiser.
    If you had to do it all over again, what would you do differently?


    1. Hi Francis
      Thank you for your response.
      In terms of doubling down, I did not spend much in the second six months other than the listing fee, and the book got another 600 downloads and 100 plus reviews from it. The reason I spent more was in hope that the book would eventually get in the hands of a popular reviewer with a big following or gain further momentum. It was not that I expected it to be different but that it was gaining momentum which i did not wish to lose.

      In terms of doing it again, it is a hard question to answer. As a first time author, it is all about getting reviews and you hope this will draw people to your book. The reviews have been good, the book has around 350 text reviews but only 450 ratings at an overall score of 4.0 out of 5, which means a lot of people have reviewed the book, liked the book but it has not lead to many people picking it up. (Generally most books with 350 text reviews have thousands of ratings). NetGalley promises you reviews and on that it delivered. I do not know if there is a direct correlation between reviews and sales.

      I have no idea how I could spend marketing dollars better.

      People are time poor and I think it is hard for any new author to get noticed. I have tried Goodreads Giveaways, amazon giveaways, Facebook marketing, twitter, plus promotional blog sites in India where the book has been available as a paperback and none have really worked either. I have a vimeo video which was promoted on Facebook which you can see which has 80k likes and 2 comments and I am inclined to think that something does not add up at all. I have had some success with Instagram which I started in December 2017 and now have about 2.5k followers but it is probably because my book has amazing and interesting locations. I have tried Insta giveaways and have to say this was probably the best bang for buck so far.

      If I had to do it again which I may have to when i finish the sequel… I would give NetGalley another go. Reviews good and bad are forever and accumulate. I have over 100 reviewers who are auto approved on request and will definitely pick up the book. I would also spend more on Instagram. I am in the process of getting my book into a film as it was originally a film script and I guess if it takes off the book will sell. If you have any ideas on marketing I am all ears.

      I have realised that a lot of effort goes into writing a book and marketing it. From the feedback thus far, my book has been rated highly but in terms of getting it noticed thus far it has been hard yakka.




      1. Luke, thanks for the reply.
        I figured out why you’re not getting more sales.
        Your Vimeo video has a link to Amazon’s India page.
        There the price is 236.
        Someone who’s not paying attention may think that’s $236 (not 236 rupees).
        And there are only 38 reviews there vs. 207 on
        Also, you said that your Vimeo video has 80k “likes.” It has 80k VIEWS and 9 likes.

        Regardless, all this are impressive numbers.
        Most indies would be happy with hundreds of reviews and a video with 80k views! Amazing!

        The one thing you haven’t mentioned is your # of sales.
        You keep suggesting that your sales are disappointing.
        Maybe what you think are bad sales are relatively good.
        Have you sold 10,000 ebooks? Or made $30,000 in a year?

        Also, given your beautiful cover, it’s unclear why you didn’t make it also available as a paperback/hardcover. POD makes it easy.

        Liked by 1 person

  9. I have always thought that reviews on Amazon were pretty much the second most important thing after my sales numbers and that when it came to people deciding whether to buy my book Amazon reviews were second only to word of mouth recommendations. That all said I have remained dubious about paid review services – do they really provide bang for your buck?

    Having read this review it sounds like a clear, no they do not. It also seems that having Amazon reviews by the bucketload is not a magic bullet to high sales figures. Based on what I have read in this review of NetGalley I would conclude that this money can be much better spent by new / Indie authors.

    I write in non-fiction categories so it may be my situation is very different and perhaps lower numbers of reviews are less frowned on for me as I do note that decent novels seem to accrue more reviews far more rapidly than indie non-fiction works. We are typically covering smaller niche areas anyway.

    My book from April 2017 had just 39 reviews on and 11 on (both at 4.5 avg) as well as 62 ratings and 9 reviews on Goodreads (4.2 avg). That is probably not a great result if contrasted against fiction novels I guess, but for my situation, I think it is pretty awesome. I am writing in human origins with no relevant academic qualification and almost no pre-existing fan base in that niche. I did manage to get a foreword from a bestselling non-fiction author and he promoted my work on his social media a few times.

    I generated about $1000 in sales revenue for last 90 days and my book is $9 / $4 to purchase. That is not going to go down as a historic success by any stretch, but with many odds stacked against me it is probably not too awful (grim though it feels sometimes). There was some better months in the previous period but never anything astonishing.

    The biggest success I have had outside of doing radio shows, writing guest articles, blogging and having the support of the said bestselling author – has been paid Amazon marketing. Typically it works out for me that I pay between 30 – 40% of my cover price per sale, meaning that I make about a dollar from each book sold after that and any print or delivery costs for Amazon (as I am a KDP author).

    I have not found paid marketing at Facebook, Goodreads or Bookbub did much for me – though I did not spend huge amounts and maybe my ads were not good enough. So far beyond the things, you can do for yourself I have only found Amazon’s in-house ads work out. My budget has always been small and this means there are probably better, more expensive, services for authors that might work much better but that I have not been able to explore and test.

    Well, I hope this all helps somebody!


    1. Thanks Bruce, I really dont know what the answer is. My book was recently re- released last week in print format in India only and it is doing Ok but ebook sales worldwide have never really picked up. I always thought that if you have a good book, then you just have to get about 200 or 300 people to read it and then hopefully word of mouth will get it out to the market. There are tons of blog reviews done, about 8 – 10 author interviews plus many reviews but its been slow.


      1. Based on what you have said I now think reviews are not as important or helpful for generating sales as I believed. Well, I still think it is very important to have at least 10+ good reviews, but I think that after a certain number it is no longer making much difference for generating sales.

        So what really matters?

        In my informed opinion I would say that these are the ways high sales are to be generated:

        1. Paid marketing a mix of such channels, test your options until you find the right mix for your book. It is easy to spend as much as you make, or more, if not careful. Run A/B tests and compare different services.

        2. Mainstream media is essential unless your book gets in a large distribution newspaper, magazine, radio show, TV program or other mainstream channels it will almost certainly never have general recognition and strong sales. Any good PR agent will help you achieve this for a fee.

        3. Get a social media influencer or celebrity to recommend your book. 100 5 star reviews by unknown readers are not worth even one tweet from a single celebrity or brief mention on a video by a well-known Youtube celebrity. Humans are sheep and follow the herd, if they are told to buy your book by the person they follow, they almost certainly will buy it, even if they never bother reading it.

        4. Lots of good luck or maybe paying a powerful wizard to bless your manuscript!

        Remember that mainstream publishers, the big ones, use all of no.1, 2 & 3 for their authors – probably even no.4 sometimes! 😉

        Liked by 2 people

  10. I read this post just as I was signing up for NetGalley. I got about 70 people who downloaded book, of which about 10 or 11 have posted a review as of this date. From the school of “watch out what you ask for”, NetGalley “netted” my book its first 2 negative reviews.One was a personal attack and the other was disappointed in the ending(it’s a memoir).
    I’m wondering if it’s better to solicit reviews from readers who have already made positive comments about the book, though that might indeed severely limit the amount of reviews I’d garner.
    On a positive note, several of the NetGalley reviewers are ready to review my second writing effort

    Liked by 1 person

    1. I also got a few negative reviews of which some were great as these contained constructive criticism. Unfortunately, if your book is liked by some, it will be hated for the same reasons by others – that’s just par for the course.
      I would ask them and also make sure you write to the netgalley people who submit a review to Netgalley to repost it on Goodreads and Amazon or wherever your book is being sold.
      I have run a few promos/ giveaways on my books instagram site. and that has got me a few requests for reviews from some bookstagrammers. Good Luck


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s